awards

Challenge

OnTheSnow’s team wanted to increase downloads for the Gear Guide app, which allowed users to browse and compare ski and snowboard equipment. Although OnTheSnow had released the app earlier in the fall, downloads had lagged behind expectations.

Solution

The team identified snow sports bloggers and app website administrators who might have missed the initial release as eager candidates to write about the app. Linhart PR’s outreach focused on these new outlets, as well as traditional media publications in major markets around the country. About.com took notice and included the Gear Guide. So did several app review sites. Linhart PR’s outreach indicated that a new angle might improve results: the ski industry was going mobile. Apps of all kinds were appearing on the slopes. The team positioned the Gear Guide app as part of that trend, an update to the old standby of printed gear reviews and guides. That idea drew interest from business reporters at "Fast Company," the "Vail Daily" and a personal health reporter at "The Denver Post," which included the Gear Guide in a story about high-tech fitness. While that outreach continued, Linhart PR made the most of a limited budget by running a release for OnTheSnow’s Chrome OS Snow Report app, through PitchEngine.com, generating four more stories at no out-of-pocket cost.

Results

In total, the team’s efforts fueled the story at the key holiday buying season, secured 13 stories in print and online, for a total of 2.5 million impressions and developed relationships with influencer industry reporters and bloggers including "Fast Company" reporter Chris Dannen and national skiing examiner, Eric Wagnon.

Contact

1514 Curtis Street | Suite 200

Denver, CO 80202

303.620.9044

Connect

Connect

Our Global Reach

How can we help your business?





Your Name (required)

Your Email (required)

Phone

Subject (required)

Your Message (required)

1+1=? 

Our Global Reach