awards

Challenge

Each year, an estimated 60 million Americans dedicate time to filling out NCAA March Madness brackets, causing employers to worry over the possibility of lost time and money. In fact, Challenger, Gray & Christmas Inc., a job search expert, estimates that employers will lose about $1.9 billion in wages because of distracted and unproductive workers during March Madness. But does March Madness have a negative impact on workplace productivity, or should employers try to find a middle ground?

Solution

Mountain States Employers Council is a leader in providing expertise in all areas of employment law, human resource consulting, training, and surveys, and provides employers with the resources needed to build and maintain profitable organizations. Tackling current events and workplace issues through media stories helps them reach new organizations and meet their business objectives. Linhart PR leveraged MSEC experts to showcase perspective and tips for managing the adverse effects of March Madness on office productivity via interviews with radio, print and television media in Denver, Colorado Springs and Fort Collins. Their take? Despite concerns over lost productivity, there’s no need for employers to automatically call a foul on employees. Companies that embrace the tournament could end up gaining more in goodwill than they lose in productivity and the office culture fostered by March Madness can be invaluable.

Results

Linhart PR positions MSEC as an expert source for of-the-moment workplace challenges, like March Madness, in their markets of Denver, Colorado Springs and Fort Collins. Eight media placements and 165,000+ impressions in the following outlets were secured: Denver Business Journal, Fort Collins Coloradoan, Colorado Springs Business Journal, KOAA-TV, and KRDO-FM.

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303.620.9044

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