Read many corporate news releases or internal announcements, and you’re likely to stumble across trite phrases, key messages that are buried in jargon, and information that could have been summarized in one short sentence instead of a rambling paragraph. Case in point: In a recent news release, General Motors announced layoffs – or what it…
We’re closing out another year. We asked our Linhart PR team to look ahead and share what PR, communication and digital marketing strategies they predict continuing, changing or coming to the forefront in 2019. Here are 13 of their top trends to watch or use to your advantage: Authenticity remains a must: Striving to create…
We are at the dawn of the voice search revolution. In the coming years, voice search is set to dominate text search; in fact, industry experts predict 50 percent of all searches will be voice searches in 2020. It’s pretty easy to understand why — voice search is quicker than using a website or an…
Supporters of Proposition 112, a ballot initiative that would put 85 percent of non-federal land in Colorado off-limits for new oil and gas production, point to two flawed arguments supporting their misguided position. First, they say the initiative will do nothing to hamper existing oil and gas wells – it would only be an effective…
Now is the time when many organizations and teams set their sights on developing strategic plans for the following year. The planning-related challenges we often hear from communication leaders include: How can I get input, engagement and buy-in from my executives? How can I show the value of what my team delivers to support the…
When Coloradans go to the polls in November, they’ll decide the fate of Proposition 112 and with it the fate of our state’s economy. Proposition 112 would ban new oil and gas development in Colorado by requiring five times as much setback distance between new wells and any occupied building, compared with current rules. This…
Thousands of marketers and industry experts crowded the Performing Arts Center for the Digital Summit Denver in late summer, and I was one of them. I heard from Chelsea Handler, Scott Dikkers and many other talented individuals who shared their knowledge of the ever-changing marketing industry. After the two-day event, I sat back at my…
How many times in the past week have you been asked to proofread a document or have you needed to review your own work? We put our proofreading skills to the test multiple times day, whether we realize it or not. It might be the email you re-read before you hit “send.” It’s the 50-page…
In presentations and media interviews, it’s not just what you say that matters, but how well you say and show it. Verbal and non-verbal cues – such as body language, intonation and energy level – all play a role in how leaders may be perceived in terms of their confidence and expertise. In fact, in…
DENVER, Colo., May 11, 2018 – Linhart Public Relations, a national communications firm based in Colorado, won an award for its work and results in driving local fundraiser sales and brand recognition for a fast-casual pizzeria. The Colorado Chapter of the Public Relations Society of America (PRSA) Gold Pick Awards recognize programs incorporating sound research,…
Earlier this month, I had the opportunity to attend the PRSA Western District Conference hosted by PRSA Colorado at Coors Field in Denver. Besides the amazing views and familiar faces, I had the opportunity to attend two days of sessions focused on the latest trends and insights in the public relations industry. Here are my…
CEOs and CMOs of companies around the world believe that attracting, retaining and energizing employees will be the key to success in 2018, with a bigger impact than the strength of the global economy, changes in the political environment or global instability. That’s according to a new global survey, the Worldcom Confidence Index, released this…
Last month, I had the opportunity to have a real-life conversation with an advertising expert at Facebook. Yes, the same Facebook that doesn’t seem to have a phone number or email address listed anywhere on its website and the “help” section is a collection of FAQs from other Facebook users like myself looking for answers.…
In the movie “City Slickers,” Jack Palance’s character Curly reveals the secret of life. He holds up his index finger and tells Mitch (played by Billy Crystal) that it’s “one thing.” Confused and intrigued, Mitch asks what is the one important thing in order to find his life’s purpose? Curly’s succinct answer: That’s for you…
A recent PR Daily Post recaps the results of a new study by Customer Thermometer that speaks to the power of emotional consumer connections. Put simply, creating these connections can lead to big pay offs for brands. This includes a willingness for consumers to pay substantially more for products from companies that foster feelings of…
Everyone in public relations ultimately is in the persuasion business. Our role is to influence stakeholders to take action in ways that benefit the organizations we serve, and hopefully benefit society, too. That’s true whether the action is reaching for a consumer product on the shelf, engaging as an employee to support a new corporate…
The public relations field is in a state of flux, thanks to the continuously evolving digital landscape. Babbler and the PR Council recently hosted a PR Genome webinar, titled “SOS: Reporters just don’t respond like they used to,” to discuss how PR professionals can best navigate the digital revolution and effectively engage with media in…
Facebook Live allows users to have an engaging conversation with their followers, reach new audiences in new ways, connect with people instantly, and tell their stories the way they want them to be heard. When Facebook Live first rolled out early last year, it was only available to verified celebrities and paid partners, like BuzzFeed.…