awards

LINHART PUBLIC RELATIONS WINS 2018 PRSA COLORADO GOLD PICK AWARD

DENVER, Colo., May 11, 2018 – Linhart Public Relations, a national communications firm based in Colorado, won an award for its work and results in driving local fundraiser sales and brand recognition for a fast-casual pizzeria. The Colorado Chapter of the Public Relations Society of America (PRSA) Gold Pick Awards recognize programs incorporating sound research,…

Attracting, Retaining Talent Is Top 2018 Concern for CEOs, CMOs, Says New Global Survey

Posted by on Apr 25, 2018 in Linhart Blog, Our Business

CEOs and CMOs of companies around the world believe that attracting, retaining and energizing employees will be the key to success in 2018, with a bigger impact than the strength of the global economy, changes in the political environment or global instability. That’s according to a new global survey, the Worldcom Confidence Index, released this…

How to Connect with Brands Emotionally

Posted by on May 9, 2017 in Linhart Blog, Our Business

A recent PR Daily Post recaps the results of a new study by Customer Thermometer that speaks to the power of emotional consumer connections. Put simply, creating these connections can lead to big pay offs for brands. This includes a willingness for consumers to pay substantially more for products from companies that foster feelings of…

When Persuasion Seems Impossible

Posted by on Apr 13, 2017 in Linhart Blog, Our Business

Everyone in public relations ultimately is in the persuasion business. Our role is to influence stakeholders to take action in ways that benefit the organizations we serve, and hopefully benefit society, too.  That’s true whether the action is reaching for a consumer product on the shelf, engaging as an employee to support a new corporate…

Our Predictions for 2017

Posted by on Dec 14, 2016 in Linhart Blog, Our Business

It’s the data daze. The all-consuming focus on consumer data will continue to shift the way businesses operate and will drive user experience innovation. Your trip to Sephora will play out in a number of different ways, long after you’ve left the store. – Kelly Nash Millennial managers get help. Generation Z (born between 1994…

Instagram for Business

Posted by on Nov 4, 2016 in Linhart Blog, Our Business

With more than 500 million users and over 95 million posts per day, Instagram is emerging as an important platform for marketers. While all social platforms allow brands to promote products and services, Instagram can showcase your culture and the more human side of your business, helping to build brand loyalty. Like Twitter, Facebook, Pinterest…

Lost in Translation: Design Terms Defined

Like most specialized professions, design comes with its own language. Visual communications specialists like myself speak this language so much that we tend to forget that design jargon is often lost on colleagues, clients and friends. I have no doubt that this is unhelpful for a non-designer. However, if the designer and non-designer can tighten…

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