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When Persuasion Seems Impossible

Posted by on Apr 13, 2017 in Linhart Blog, Our Business

Everyone in public relations ultimately is in the persuasion business. Our role is to influence stakeholders to take action in ways that benefit the organizations we serve, and hopefully benefit society, too.  That’s true whether the action is reaching for a consumer product on the shelf, engaging as an employee to support a new corporate…

Our Predictions for 2017

Posted by on Dec 14, 2016 in Linhart Blog, Our Business

It’s the data daze. The all-consuming focus on consumer data will continue to shift the way businesses operate and will drive user experience innovation. Your trip to Sephora will play out in a number of different ways, long after you’ve left the store. – Kelly Nash Millennial managers get help. Generation Z (born between 1994…

Instagram for Business

Posted by on Nov 4, 2016 in Linhart Blog, Our Business

With more than 500 million users and over 95 million posts per day, Instagram is emerging as an important platform for marketers. While all social platforms allow brands to promote products and services, Instagram can showcase your culture and the more human side of your business, helping to build brand loyalty. Like Twitter, Facebook, Pinterest…

Lost in Translation: Design Terms Defined

Like most specialized professions, design comes with its own language. Visual communications specialists like myself speak this language so much that we tend to forget that design jargon is often lost on colleagues, clients and friends. I have no doubt that this is unhelpful for a non-designer. However, if the designer and non-designer can tighten…

Chipotle Mexican Grill

Posted by on Jul 19, 2016 in Linhart Blog, Our Business, Our Clients

Denver-based Chipotle Mexican Grill recently engaged long-time regional PR partner, Linhart PR, for a new expanded national role: supporting Chipotle’s field marketing team and regional brand strategists in all restaurant markets nationwide. Chipotle previously worked with four regional firms. Chipotle’s decision to consolidate its field marketing PR work from four firms to one was made…

Food and Beverage Innovation – Three Keys to Success

Posted by on Jul 8, 2016 in Linhart Blog, Our Business, Our Culture

Even seemingly perfect go-to-market strategies don’t always produce successful products. Data and focus groups are essential, but they aren’t everything. And today, when more and more people are becoming increasingly discerning about their food and considering all factors from nutrition to authenticity, it’s even more challenging to add value. Given today’s landscape, how can food…

Real Talk: How People Actually Feel About Brands

Posted by on Jun 15, 2016 in Linhart Blog, Our Business

Last week the Denver Ad Club hosted Colorado Ad Day, which was attended by industry leaders at various firms in Denver and Boulder. One speaker, Ethan Decker, VP of Insight and Strategy at Integer Group, uses scientific data analysis to understand branding and marketing. According to Decker, industry theories – such as “unique selling proposition”…

Visual Branding for a Presidential Event: U.S. Air Force Academy Graduation

Posted by on Jun 7, 2016 in Linhart Blog, Our Business, Our Clients

I was recently assigned the project of a lifetime: designing the backdrop and stage visuals for the United State Air Force Academy’s 2016 graduation ceremony. President Obama spoke to the class of 812 graduating cadets and as a result, the backdrop has appeared in countless event photos, videos, social posts, news articles and TV segments.…

Three Ways To Bring Big Concepts Down To Size

Posted by on May 31, 2016 in Linhart Blog, Our Business

How do you help people grasp the benefits, scale or scope of new products, huge projects or innovative services? One way is through the art of storytelling, including putting concepts, trends, facts and figures into meaningful terms for your audience. We work with organizations to develop messages that matter and resonate with media, consumers, employees…

In Design, Less Is Not Always More

Posted by on May 13, 2016 in Linhart Blog, Our Business

I have noticed a disappointing trend in design lately – the modern values of simplicity and function have crowded out inspiration, wonder, or challenge. Everything is so branded to the point of uniformity. Take the new Instagram logo for instance – it went from an appropriately ornamented logo to an incredibly bland, generic mark that…

5 Social Advertising Best Practices

Posted by on May 11, 2016 in Linhart Blog, Our Business

Social media advertising updates happen almost daily. The great news about updates is that within each platform, the ads management system guides you through every step to ensure you don’t miss a beat and to help you better drive conversions. The next time you are setting up ads, here are a few important reminders. 1.…

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