awards

Real Talk: How People Actually Feel About Brands

Posted by on Jun 15, 2016 in Linhart Blog, Our Business

Last week the Denver Ad Club hosted Colorado Ad Day, which was attended by industry leaders at various firms in Denver and Boulder. One speaker, Ethan Decker, VP of Insight and Strategy at Integer Group, uses scientific data analysis to understand branding and marketing. According to Decker, industry theories – such as “unique selling proposition”…

Visual Branding for a Presidential Event: U.S. Air Force Academy Graduation

Posted by on Jun 7, 2016 in Linhart Blog, Our Business, Our Clients

I was recently assigned the project of a lifetime: designing the backdrop and stage visuals for the United State Air Force Academy’s 2016 graduation ceremony. President Obama spoke to the class of 812 graduating cadets and as a result, the backdrop has appeared in countless event photos, videos, social posts, news articles and TV segments.…

Three Ways To Bring Big Concepts Down To Size

Posted by on May 31, 2016 in Linhart Blog, Our Business

How do you help people grasp the benefits, scale or scope of new products, huge projects or innovative services? One way is through the art of storytelling, including putting concepts, trends, facts and figures into meaningful terms for your audience. We work with organizations to develop messages that matter and resonate with media, consumers, employees…

In Design, Less Is Not Always More

Posted by on May 13, 2016 in Linhart Blog, Our Business

I have noticed a disappointing trend in design lately – the modern values of simplicity and function have crowded out inspiration, wonder, or challenge. Everything is so branded to the point of uniformity. Take the new Instagram logo for instance – it went from an appropriately ornamented logo to an incredibly bland, generic mark that…

5 Social Advertising Best Practices

Posted by on May 11, 2016 in Linhart Blog, Our Business

Social media advertising updates happen almost daily. The great news about updates is that within each platform, the ads management system guides you through every step to ensure you don’t miss a beat and to help you better drive conversions. The next time you are setting up ads, here are a few important reminders. 1.…

Linhart PR Helps Earthbound Farm and WhiteWave Foods Celebrate Earth Month

Posted by on Apr 29, 2016 in Linhart Blog, Our Business, Our Clients

In celebration of Earth Month in April Earthbound Farm and WhiteWave Foods surprised shoppers in Denver/Boulder and Boise, Idaho making ecofriendly purchases by paying for their entire cart of groceries. Earthbound Farm and WhiteWave purchased the carts to serve as a reminder that every cart counts when it comes to how the choices we make…

4 Reasons Your Brand Needs a Digital Audit

Posted by on Apr 18, 2016 in Linhart Blog, Our Business

Digital audits provide insight into more than just your social media following or share of voice. An audit allows you to better understand the sentiment and conversation around your brand, provides insight into competitors, tells you what fans really want and much more. Here are four reasons you should consider a digital audit. 1. Understand…

Five Insights from the NFL’s Chief Marketing Officer and a Pakistani Social Enterprise Leader

Posted by on Apr 5, 2016 in Linhart Blog, Our Business, Our Community

It’s not often you think about leadership insights collectively from the National Football League (NFL) and a Pakistani-based social enterprise organization. But last week’s WILD Summit provided that opportunity. The WILD Summit is an annual women’s leadership event offered by The Leeds School of Business Women’s Council at the University of Colorado at Boulder. Linhart…

Snapchat: Marketing Loser or Unexplored Territory?

Posted by on Apr 4, 2016 in Linhart Blog, Our Business

Mark Fidelman, a contributor for Forbes Magazine, recently published an article outlining marketers’ frustrations with one of the hottest new social channels, Snapchat. As a social marketer myself, I believe he’s correct in many ways. Currently, Snapchat is far from a marketers’ dream platform. However, instead of waiting for the platform to adjust and accommodate…

People Like to Talk to People, Not Machines

Posted by on Mar 29, 2016 in Our Business

Eighty-three percent of U.S. consumers prefer dealing with human beings over digital channels to solve customer services issues and get advice, according to a recent survey by Accenture. It’s not surprising, even in this digital age, that people want to do business with people, as opposed to computers. Everyone knows the frustration of trying to…

Four Ways to Improve Consumer Perceptions of Aquaculture

Posted by on Mar 15, 2016 in Linhart Blog, Our Business, Our Clients

Our food supply needs to double by mid-century to feed a growing population, according to the World Wildlife Fund. Even with continued productivity improvements, it’s unlikely terrestrial agriculture will meet our needs, especially for protein. Aquaculture – fish farming – should be an important part of the solution. Farmed fish will account for two-thirds of…

Making Headlines for Rudi’s Organic Bakery and Laura’s Lean Beef

Posted by on Mar 14, 2016 in Linhart Blog, Our Business

Linhart PR secured coast-to-coast broadcast coverage for two better-for-you food clients. The news stories aired during the important New Year’s season when consumers are looking to kick-start resolutions to make better food choices. Former SHAPE senior health and nutrition editor, Sharon Kiao, touted both better-for-you food brands: Laura’s Lean Beef, a great all-natural ground beef…

LinkedIn CEO: What to Tell Employees in Challenging Times

Posted by on Feb 23, 2016 in Linhart Blog, Our Business

  LinkedIn, the business networking site with more than 400 million users, recently lost 40 percent of its stock value overnight. The company isn’t alone this earnings season in reporting less-than-stellar results. What do you say to employees in these challenging financial times or in the midst of change? The company’s communications executive recently wrote…

Has the Press Release Flatlined?

Posted by on Feb 19, 2016 in Linhart Blog, Our Business

When you look through the past year of PR trends, a recurring theme is the fate or fading value of the press release. This tool that has long been used by PR professionals and companies has come under fire recently, and some are saying press releases are not only a thing of the past, but…

Three Things Marketers Can Learn from Betabrand

Posted by on Jan 26, 2016 in Our Business

“A crowd-sourced fashion brand? No way.” That’s what I thought when I learned about the launch of Betabrand, a San Francisco-based, online community that designs, manufactures, and releases new clothing products non-stop by crowd-sourcing product development ideas and decisions. How are they finding success? The simplicity of the business model is surprising. Here are three…

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