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Lost in Translation: Design Terms Defined

Like most specialized professions, design comes with its own language. Visual communications specialists like myself speak this language so much that we tend to forget that design jargon is often lost on colleagues, clients and friends. I have no doubt that this is unhelpful for a non-designer. However, if the designer and non-designer can tighten…

Chipotle Mexican Grill

Posted by on Jul 19, 2016 in Linhart Blog, Our Business, Our Clients

Denver-based Chipotle Mexican Grill recently engaged long-time regional PR partner, Linhart PR, for a new expanded national role: supporting Chipotle’s field marketing team and regional brand strategists in all restaurant markets nationwide. Chipotle previously worked with four regional firms. Chipotle’s decision to consolidate its field marketing PR work from four firms to one was made…

Food and Beverage Innovation – Three Keys to Success

Posted by on Jul 8, 2016 in Linhart Blog, Our Business, Our Culture

Even seemingly perfect go-to-market strategies don’t always produce successful products. Data and focus groups are essential, but they aren’t everything. And today, when more and more people are becoming increasingly discerning about their food and considering all factors from nutrition to authenticity, it’s even more challenging to add value. Given today’s landscape, how can food…

Real Talk: How People Actually Feel About Brands

Posted by on Jun 15, 2016 in Linhart Blog, Our Business

Last week the Denver Ad Club hosted Colorado Ad Day, which was attended by industry leaders at various firms in Denver and Boulder. One speaker, Ethan Decker, VP of Insight and Strategy at Integer Group, uses scientific data analysis to understand branding and marketing. According to Decker, industry theories – such as “unique selling proposition”…

Visual Branding for a Presidential Event: U.S. Air Force Academy Graduation

Posted by on Jun 7, 2016 in Linhart Blog, Our Business, Our Clients

I was recently assigned the project of a lifetime: designing the backdrop and stage visuals for the United State Air Force Academy’s 2016 graduation ceremony. President Obama spoke to the class of 812 graduating cadets and as a result, the backdrop has appeared in countless event photos, videos, social posts, news articles and TV segments.…

Three Ways To Bring Big Concepts Down To Size

Posted by on May 31, 2016 in Linhart Blog, Our Business

How do you help people grasp the benefits, scale or scope of new products, huge projects or innovative services? One way is through the art of storytelling, including putting concepts, trends, facts and figures into meaningful terms for your audience. We work with organizations to develop messages that matter and resonate with media, consumers, employees…

In Design, Less Is Not Always More

Posted by on May 13, 2016 in Linhart Blog, Our Business

I have noticed a disappointing trend in design lately – the modern values of simplicity and function have crowded out inspiration, wonder, or challenge. Everything is so branded to the point of uniformity. Take the new Instagram logo for instance – it went from an appropriately ornamented logo to an incredibly bland, generic mark that…

5 Social Advertising Best Practices

Posted by on May 11, 2016 in Linhart Blog, Our Business

Social media advertising updates happen almost daily. The great news about updates is that within each platform, the ads management system guides you through every step to ensure you don’t miss a beat and to help you better drive conversions. The next time you are setting up ads, here are a few important reminders. 1.…

Linhart PR Helps Earthbound Farm and WhiteWave Foods Celebrate Earth Month

Posted by on Apr 29, 2016 in Linhart Blog, Our Business, Our Clients

In celebration of Earth Month in April Earthbound Farm and WhiteWave Foods surprised shoppers in Denver/Boulder and Boise, Idaho making ecofriendly purchases by paying for their entire cart of groceries. Earthbound Farm and WhiteWave purchased the carts to serve as a reminder that every cart counts when it comes to how the choices we make…

4 Reasons Your Brand Needs a Digital Audit

Posted by on Apr 18, 2016 in Linhart Blog, Our Business

Digital audits provide insight into more than just your social media following or share of voice. An audit allows you to better understand the sentiment and conversation around your brand, provides insight into competitors, tells you what fans really want and much more. Here are four reasons you should consider a digital audit. 1. Understand…

Five Insights from the NFL’s Chief Marketing Officer and a Pakistani Social Enterprise Leader

Posted by on Apr 5, 2016 in Linhart Blog, Our Business, Our Community

It’s not often you think about leadership insights collectively from the National Football League (NFL) and a Pakistani-based social enterprise organization. But last week’s WILD Summit provided that opportunity. The WILD Summit is an annual women’s leadership event offered by The Leeds School of Business Women’s Council at the University of Colorado at Boulder. Linhart…

Snapchat: Marketing Loser or Unexplored Territory?

Posted by on Apr 4, 2016 in Linhart Blog, Our Business

Mark Fidelman, a contributor for Forbes Magazine, recently published an article outlining marketers’ frustrations with one of the hottest new social channels, Snapchat. As a social marketer myself, I believe he’s correct in many ways. Currently, Snapchat is far from a marketers’ dream platform. However, instead of waiting for the platform to adjust and accommodate…

People Like to Talk to People, Not Machines

Posted by on Mar 29, 2016 in Our Business

Eighty-three percent of U.S. consumers prefer dealing with human beings over digital channels to solve customer services issues and get advice, according to a recent survey by Accenture. It’s not surprising, even in this digital age, that people want to do business with people, as opposed to computers. Everyone knows the frustration of trying to…

Four Ways to Improve Consumer Perceptions of Aquaculture

Posted by on Mar 15, 2016 in Linhart Blog, Our Business, Our Clients

Our food supply needs to double by mid-century to feed a growing population, according to the World Wildlife Fund. Even with continued productivity improvements, it’s unlikely terrestrial agriculture will meet our needs, especially for protein. Aquaculture – fish farming – should be an important part of the solution. Farmed fish will account for two-thirds of…

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