Enraged but Grateful

Posted by on Aug 28, 2009 in Our Business, Our Clients

It was hard not to feel enraged while listening to news stories this morning on the Today Show about Jaycee Lee Dugard.  The rage made me pedal faster at the gym. No one should have to endure this kind of horror – no child, no family. But rage turned into a feeling of gratefulness that…

A ‘Happonen’ visitor

Posted by on Aug 7, 2009 in Our Business

We never know who’s going to wash up on our beach at Linhart PR on any given day, and we like it that way. Keeps it fresh. Earlier this week, we had a visit from Heidi Happonen, a Seattle-based communications and marketing veteran who runs “the only dedicated public relations agency in Everett, Washington,” and…

It’s the Questions…

Posted by on Jul 31, 2009 in Our Business

If I were in charge of hiring an agency or vendor to support my organization’s social media efforts, I think I’d start to weed through the “Web 2.0 expert” claims by asking a few simple, open-ended questions. For example: What feeds populate your RSS reader, and why? Which blogger(s) have you followed the longest? Tell…

If the ump is playing, who’s calling the strikes?

Posted by on Jul 30, 2009 in Our Business

Journalists – reporters, columnists and anchormen alike – are trusted to tell Americans “the way it is,” through objective reporting, commentary and the nebulous practice of “news analysis.” They are not charged with representing their readers or viewers, or their own interests for that matter, in negotiations with elected officials.

Don’t be a victim

Posted by on Jul 15, 2009 in Our Business

Sharon and I met recently with leaders of an association representing agricultural producers in a large Western state, to provide media training, message development and coaching on strategic communications planning. This group faces conflicts over land use, environmental stewardship, public access and the livestock/wildlife interface. While their industry is the largest sector of the state…

Linhart PR Gets Silver Anvil Finalist Nod

Posted by on May 26, 2009 in Our Business, Our Clients

Linhart PR has been named a finalist in the annual Public Relations Society of America (PRSA) Silver Anvil Awards. The award nod is for the integrated communications category for building brand awareness and preference for Rudi’s Organic Bakery. Prompted by research by The Hartman Group showing adoption of organic bread lagging over all organic foods,…

The Myth of the ‘Viral Video’

Posted by on May 22, 2009 in Our Business

In a recent episode of “Celebrity Apprentice,” Joan Rivers and company set out to make a “viral video.” Both teams failed miserably in their task, not because their videos fizzled online (they never got released) but because their client, All detergent, didn’t like them. Beyond the lesson in aligning programs with your client’s business goals,…

Sweet Home Colorado

Posted by on May 18, 2009 in Our Business, Our Clients, Our Culture

By now you may have read, here or here, about a talented new addition to our team at Linhart PR. Kelly Womer joined us on Monday as a vice president.  She will support our outstanding team in developing and implementing business-oriented reputation- and brand-building strategies for corporate clients including Johns Manville, MWH, Colorado Technical University,…

He’s right – It’s not about the coffee

Posted by on May 14, 2009 in Our Business, Our Culture

I recently attended a leadership presentation delivered by Howard Behar, former president of Starbucks Coffee Company North America and Starbucks Coffee International. He shared lessons from his book, It’s Not About the Coffee:  Leadership Principles from a Life at Starbucks. It was one of the most inspiring talks I’ve ever had the pleasure of listening…

Preemptive (Media) Strike

Posted by on May 12, 2009 in Our Business

I wrote a couple of weeks ago about how companies increasingly are using video and the Web to bypass the mainstream media and deliver stories in their own words directly to key audiences. The New York Times this week highlighted an example of this from Chevron, which hired a former CNN reporter to cover and…

Linhart Takes Home PRSA Gold

Posted by on May 8, 2009 in Our Business, Our Clients

Linhart PR was awarded three gold picks and three silver picks for our work with six different clients Thursday night at the PRSA Colorado Gold Pick Awards Ceremony. We won gold for our work with Red Robin Gourmet Burgers, Rudi’s Organic Bakery and MHW, and silver for our work with Crocs, Solix Biofuels and Renewable…

Why Social Media Won’t Kill PR

Posted by on May 6, 2009 in Our Business

Perhaps you already know what I’m about to cover with this post.  If so, feel free to move on to the next feed in your RSS reader (there’s surely a worthwhile “Cake Wrecks” post just waiting for you). But if you are interested, I thought I’d provide my perspective on whether social media is “killing”…


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