4 Reasons Your Brand Needs a Digital Audit

Posted by on Apr 18, 2016 in Linhart Blog, Our Business

Digital audits provide insight into more than just your social media following or share of voice. An audit allows you to better understand the sentiment and conversation around your brand, provides insight into competitors, tells you what fans really want and much more. Here are four reasons you should consider a digital audit. 1. Understand…

Five Insights from the NFL’s Chief Marketing Officer and a Pakistani Social Enterprise Leader

Posted by on Apr 5, 2016 in Linhart Blog, Our Business, Our Community

It’s not often you think about leadership insights collectively from the National Football League (NFL) and a Pakistani-based social enterprise organization. But last week’s WILD Summit provided that opportunity. The WILD Summit is an annual women’s leadership event offered by The Leeds School of Business Women’s Council at the University of Colorado at Boulder. Linhart…

Snapchat: Marketing Loser or Unexplored Territory?

Posted by on Apr 4, 2016 in Linhart Blog, Our Business

Mark Fidelman, a contributor for Forbes Magazine, recently published an article outlining marketers’ frustrations with one of the hottest new social channels, Snapchat. As a social marketer myself, I believe he’s correct in many ways. Currently, Snapchat is far from a marketers’ dream platform. However, instead of waiting for the platform to adjust and accommodate…

People Like to Talk to People, Not Machines

Posted by on Mar 29, 2016 in Our Business

Eighty-three percent of U.S. consumers prefer dealing with human beings over digital channels to solve customer services issues and get advice, according to a recent survey by Accenture. It’s not surprising, even in this digital age, that people want to do business with people, as opposed to computers. Everyone knows the frustration of trying to…

Four Ways to Improve Consumer Perceptions of Aquaculture

Posted by on Mar 15, 2016 in Linhart Blog, Our Business, Our Clients

Our food supply needs to double by mid-century to feed a growing population, according to the World Wildlife Fund. Even with continued productivity improvements, it’s unlikely terrestrial agriculture will meet our needs, especially for protein. Aquaculture – fish farming – should be an important part of the solution. Farmed fish will account for two-thirds of…

Making Headlines for Rudi’s Organic Bakery and Laura’s Lean Beef

Posted by on Mar 14, 2016 in Linhart Blog, Our Business

Linhart PR secured coast-to-coast broadcast coverage for two better-for-you food clients. The news stories aired during the important New Year’s season when consumers are looking to kick-start resolutions to make better food choices. Former SHAPE senior health and nutrition editor, Sharon Kiao, touted both better-for-you food brands: Laura’s Lean Beef, a great all-natural ground beef…

LinkedIn CEO: What to Tell Employees in Challenging Times

Posted by on Feb 23, 2016 in Linhart Blog, Our Business

  LinkedIn, the business networking site with more than 400 million users, recently lost 40 percent of its stock value overnight. The company isn’t alone this earnings season in reporting less-than-stellar results. What do you say to employees in these challenging financial times or in the midst of change? The company’s communications executive recently wrote…

Has the Press Release Flatlined?

Posted by on Feb 19, 2016 in Linhart Blog, Our Business

When you look through the past year of PR trends, a recurring theme is the fate or fading value of the press release. This tool that has long been used by PR professionals and companies has come under fire recently, and some are saying press releases are not only a thing of the past, but…

Three Things Marketers Can Learn from Betabrand

Posted by on Jan 26, 2016 in Our Business

“A crowd-sourced fashion brand? No way.” That’s what I thought when I learned about the launch of Betabrand, a San Francisco-based, online community that designs, manufactures, and releases new clothing products non-stop by crowd-sourcing product development ideas and decisions. How are they finding success? The simplicity of the business model is surprising. Here are three…

8 Great Font Pairs

Posted by on Jan 14, 2016 in Linhart Blog, Our Business

Graphic designers face a variety of challenges that take longer than a person might think. One of the most important (and time consuming) design tasks is choosing fonts. Besides looking amazing, there are other factors to consider. For example, will the font choice be legible on the specified medium? Does it need to be a…

Think Like a Futurist: Insights from the 2015 PRSA International Conference

Posted by on Nov 20, 2015 in Linhart Blog, Our Business

This month, I had the pleasure of attending the 2015 Public Relations Society of America International Conference in Atlanta where PR professionals from around the world came together to share and learn powerful insights. I attended a variety of sessions with speakers from different professions and with different perspectives. But one common theme throughout the…

Three 2016 Workplace Trends That Impact How We Communicate

Posted by on Nov 19, 2015 in Our Business, Uncategorized

Our workplace and workforce are shifting each day. As I’ve been scanning 2016 workplace predictions everywhere from Forbes to Fast Company, several trends in particular have implications for how we communicate with employees. Here are three to consider and determine how your organization may need to respond: 1. Generation Z employees enter the workforce. Ready…

Lessons and Trends Presented at Food for Tomorrow

Posted by on Nov 6, 2015 in Linhart Blog, Our Business

I was lucky enough to attend The New York Times Food for Tomorrow conference to publicly launch Seed 2 Growth Ventures, a multi-stage venture fund investing in transformative food and agriculture companies whose products and services meet shifting demands for healthy, sustainable and local food. In between sessions, I jotted down the following lessons and trends…

10 PR/Marketing Trends to Watch in 2016

Posted by on Oct 29, 2015 in Linhart Blog, Our Business

What should communications and marketing leaders pay attention to – or capitalize on – in 2016? We asked several Linhart Public Relations experts what PR, digital and communications marketing trends they are predicting will continue or be more prominent in the coming year. Here are their top 10 trends to watch: 1. Keep going mobile.…


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