awards

Chipotle Mexican Grill

Posted by on Jul 19, 2016 in Linhart Blog, Our Business, Our Clients

Denver-based Chipotle Mexican Grill recently engaged long-time regional PR partner, Linhart PR, for a new expanded national role: supporting Chipotle’s field marketing team and regional brand strategists in all restaurant markets nationwide. Chipotle previously worked with four regional firms. Chipotle’s decision to consolidate its field marketing PR work from four firms to one was made…

Food and Beverage Innovation – Three Keys to Success

Posted by on Jul 8, 2016 in Linhart Blog, Our Business, Our Culture

Even seemingly perfect go-to-market strategies don’t always produce successful products. Data and focus groups are essential, but they aren’t everything. And today, when more and more people are becoming increasingly discerning about their food and considering all factors from nutrition to authenticity, it’s even more challenging to add value. Given today’s landscape, how can food…

Real Talk: How People Actually Feel About Brands

Posted by on Jun 15, 2016 in Linhart Blog, Our Business

Last week the Denver Ad Club hosted Colorado Ad Day, which was attended by industry leaders at various firms in Denver and Boulder. One speaker, Ethan Decker, VP of Insight and Strategy at Integer Group, uses scientific data analysis to understand branding and marketing. According to Decker, industry theories – such as “unique selling proposition”…

Visual Branding for a Presidential Event: U.S. Air Force Academy Graduation

Posted by on Jun 7, 2016 in Linhart Blog, Our Business, Our Clients

I was recently assigned the project of a lifetime: designing the backdrop and stage visuals for the United State Air Force Academy’s 2016 graduation ceremony. President Obama spoke to the class of 812 graduating cadets and as a result, the backdrop has appeared in countless event photos, videos, social posts, news articles and TV segments.…

Public Relations Tactics: Interview on Employee Communications & PRSA Awards

Posted by on Jun 2, 2016 in Linhart Blog, Our Community, Our Culture

The managing editor at Public Relations Tactics, the monthly publication of the Public Relations Society of America (PRSA), recently asked me if I’d be willing to share perspectives about my career path, employee communications and industry award best practices. Of course, I said yes, and my responses to these wide range of questions are featured…

Three Ways To Bring Big Concepts Down To Size

Posted by on May 31, 2016 in Linhart Blog, Our Business

How do you help people grasp the benefits, scale or scope of new products, huge projects or innovative services? One way is through the art of storytelling, including putting concepts, trends, facts and figures into meaningful terms for your audience. We work with organizations to develop messages that matter and resonate with media, consumers, employees…

In Design, Less Is Not Always More

Posted by on May 13, 2016 in Linhart Blog, Our Business

I have noticed a disappointing trend in design lately – the modern values of simplicity and function have crowded out inspiration, wonder, or challenge. Everything is so branded to the point of uniformity. Take the new Instagram logo for instance – it went from an appropriately ornamented logo to an incredibly bland, generic mark that…

5 Social Advertising Best Practices

Posted by on May 11, 2016 in Linhart Blog, Our Business

Social media advertising updates happen almost daily. The great news about updates is that within each platform, the ads management system guides you through every step to ensure you don’t miss a beat and to help you better drive conversions. The next time you are setting up ads, here are a few important reminders. 1.…

Brand Trump: Four Lessons for Marketers

Posted by on May 9, 2016 in Linhart Blog, Our Culture

The news that controversial candidate Donald Trump has all but clinched the GOP nomination got me thinking: what lessons can we draw from this as PR professionals? If Trump is a brand, and he certainly is, what are the brand management and marketing implications of his improbable ascent? Earned media trumps paid media.  The New…

Navigating the 20something Years

Posted by on May 3, 2016 in Linhart Blog, Our Community

As graduation season approaches, many young professionals will be entering the workforce with high hopes and big dreams. Following my own graduation, I read Meg Jay’s book, The Defining Decade, Why Your Twenties Matter, to gain perspective on how to navigate this stage of life and its many transitions. Her book emphasized how young people…

Linhart PR Helps Earthbound Farm and WhiteWave Foods Celebrate Earth Month

Posted by on Apr 29, 2016 in Linhart Blog, Our Business, Our Clients

In celebration of Earth Month in April Earthbound Farm and WhiteWave Foods surprised shoppers in Denver/Boulder and Boise, Idaho making ecofriendly purchases by paying for their entire cart of groceries. Earthbound Farm and WhiteWave purchased the carts to serve as a reminder that every cart counts when it comes to how the choices we make…

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