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Three Takeaways from the PRSA 2016 International Conference

Posted by on Nov 10, 2016 in Linhart Blog, Our Community

Last month, I had the opportunity to attend the PRSA 2016 International Conference in Indianapolis. The theme, “Accelerating the Speed of Innovation & Connectivity,” provided speeches and presentations from some of the top thought leaders and influencers in our industry. The event was a whirlwind of networking and learning sessions, surrounded by some of our industry’s…

Instagram for Business

Posted by on Nov 4, 2016 in Linhart Blog, Our Business

With more than 500 million users and over 95 million posts per day, Instagram is emerging as an important platform for marketers. While all social platforms allow brands to promote products and services, Instagram can showcase your culture and the more human side of your business, helping to build brand loyalty. Like Twitter, Facebook, Pinterest…

Lost in Translation: Design Terms Defined

Like most specialized professions, design comes with its own language. Visual communications specialists like myself speak this language so much that we tend to forget that design jargon is often lost on colleagues, clients and friends. I have no doubt that this is unhelpful for a non-designer. However, if the designer and non-designer can tighten…

Chipotle Mexican Grill

Posted by on Jul 19, 2016 in Linhart Blog, Our Business, Our Clients

Denver-based Chipotle Mexican Grill recently engaged long-time regional PR partner, Linhart PR, for a new expanded national role: supporting Chipotle’s field marketing team and regional brand strategists in all restaurant markets nationwide. Chipotle previously worked with four regional firms. Chipotle’s decision to consolidate its field marketing PR work from four firms to one was made…

Food and Beverage Innovation – Three Keys to Success

Posted by on Jul 8, 2016 in Linhart Blog, Our Business, Our Culture

Even seemingly perfect go-to-market strategies don’t always produce successful products. Data and focus groups are essential, but they aren’t everything. And today, when more and more people are becoming increasingly discerning about their food and considering all factors from nutrition to authenticity, it’s even more challenging to add value. Given today’s landscape, how can food…

Real Talk: How People Actually Feel About Brands

Posted by on Jun 15, 2016 in Linhart Blog, Our Business

Last week the Denver Ad Club hosted Colorado Ad Day, which was attended by industry leaders at various firms in Denver and Boulder. One speaker, Ethan Decker, VP of Insight and Strategy at Integer Group, uses scientific data analysis to understand branding and marketing. According to Decker, industry theories – such as “unique selling proposition”…

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