awards

In Design, Less Is Not Always More

Posted by on May 13, 2016 in Linhart Blog, Our Business

I have noticed a disappointing trend in design lately – the modern values of simplicity and function have crowded out inspiration, wonder, or challenge. Everything is so branded to the point of uniformity. Take the new Instagram logo for instance – it went from an appropriately ornamented logo to an incredibly bland, generic mark that…

5 Social Advertising Best Practices

Posted by on May 11, 2016 in Linhart Blog, Our Business

Social media advertising updates happen almost daily. The great news about updates is that within each platform, the ads management system guides you through every step to ensure you don’t miss a beat and to help you better drive conversions. The next time you are setting up ads, here are a few important reminders. 1.…

Brand Trump: Four Lessons for Marketers

Posted by on May 9, 2016 in Linhart Blog, Our Culture

The news that controversial candidate Donald Trump has all but clinched the GOP nomination got me thinking: what lessons can we draw from this as PR professionals? If Trump is a brand, and he certainly is, what are the brand management and marketing implications of his improbable ascent? Earned media trumps paid media.  The New…

Navigating the 20something Years

Posted by on May 3, 2016 in Linhart Blog, Our Community

As graduation season approaches, many young professionals will be entering the workforce with high hopes and big dreams. Following my own graduation, I read Meg Jay’s book, The Defining Decade, Why Your Twenties Matter, to gain perspective on how to navigate this stage of life and its many transitions. Her book emphasized how young people…

Linhart PR Helps Earthbound Farm and WhiteWave Foods Celebrate Earth Month

Posted by on Apr 29, 2016 in Linhart Blog, Our Business, Our Clients

In celebration of Earth Month in April Earthbound Farm and WhiteWave Foods surprised shoppers in Denver/Boulder and Boise, Idaho making ecofriendly purchases by paying for their entire cart of groceries. Earthbound Farm and WhiteWave purchased the carts to serve as a reminder that every cart counts when it comes to how the choices we make…

Kinder Workplaces – Can They Be Contagious?

Posted by on Apr 20, 2016 in Linhart Blog, Our Culture

More brands are embracing kindness as a way of doing business and doing good. KIND practices what’s on its snack bar label through a #kindawesome pay-it-forward program. Panera has four nonprofit Panera Cares community cafes that operate on a pay-what-you-can model to help raise awareness about hunger in the U.S. Other companies spearhead giving days…

4 Reasons Your Brand Needs a Digital Audit

Posted by on Apr 18, 2016 in Linhart Blog, Our Business

Digital audits provide insight into more than just your social media following or share of voice. An audit allows you to better understand the sentiment and conversation around your brand, provides insight into competitors, tells you what fans really want and much more. Here are four reasons you should consider a digital audit. 1. Understand…

Five Insights from the NFL’s Chief Marketing Officer and a Pakistani Social Enterprise Leader

Posted by on Apr 5, 2016 in Linhart Blog, Our Business, Our Community

It’s not often you think about leadership insights collectively from the National Football League (NFL) and a Pakistani-based social enterprise organization. But last week’s WILD Summit provided that opportunity. The WILD Summit is an annual women’s leadership event offered by The Leeds School of Business Women’s Council at the University of Colorado at Boulder. Linhart…

Snapchat: Marketing Loser or Unexplored Territory?

Posted by on Apr 4, 2016 in Linhart Blog, Our Business

Mark Fidelman, a contributor for Forbes Magazine, recently published an article outlining marketers’ frustrations with one of the hottest new social channels, Snapchat. As a social marketer myself, I believe he’s correct in many ways. Currently, Snapchat is far from a marketers’ dream platform. However, instead of waiting for the platform to adjust and accommodate…

People Like to Talk to People, Not Machines

Posted by on Mar 29, 2016 in Our Business

Eighty-three percent of U.S. consumers prefer dealing with human beings over digital channels to solve customer services issues and get advice, according to a recent survey by Accenture. It’s not surprising, even in this digital age, that people want to do business with people, as opposed to computers. Everyone knows the frustration of trying to…

Four Ways to Improve Consumer Perceptions of Aquaculture

Posted by on Mar 15, 2016 in Linhart Blog, Our Business, Our Clients

Our food supply needs to double by mid-century to feed a growing population, according to the World Wildlife Fund. Even with continued productivity improvements, it’s unlikely terrestrial agriculture will meet our needs, especially for protein. Aquaculture – fish farming – should be an important part of the solution. Farmed fish will account for two-thirds of…

Making Headlines for Rudi’s Organic Bakery and Laura’s Lean Beef

Posted by on Mar 14, 2016 in Linhart Blog, Our Business

Linhart PR secured coast-to-coast broadcast coverage for two better-for-you food clients. The news stories aired during the important New Year’s season when consumers are looking to kick-start resolutions to make better food choices. Former SHAPE senior health and nutrition editor, Sharon Kiao, touted both better-for-you food brands: Laura’s Lean Beef, a great all-natural ground beef…

Prevention Magazine Announces Its Annual Cleanest Packaged Foods Award Winners, including Two Linhart PR Clients

Posted by on Mar 11, 2016 in Linhart Blog, Our Clients

At the start of each year, Prevention magazine scours new products on the market to determine the cleanest packaged foods on grocery store shelves. At Prevention, “cleanest” means: 10g or less of added sugar; limited or zero synthetic or artificial ingredients; organic, sustainably sourced and non-GMO ingredients are a priority; toxin-free or eco-friendly packaging is…

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