How to Connect with Brands Emotionally

Posted by on May 9, 2017 in Linhart Blog, Our Business

A recent PR Daily Post recaps the results of a new study by Customer Thermometer that speaks to the power of emotional consumer connections. Put simply, creating these connections can lead to big pay offs for brands. This includes a willingness for consumers to pay substantially more for products from companies that foster feelings of…

When Persuasion Seems Impossible

Posted by on Apr 13, 2017 in Linhart Blog, Our Business

Everyone in public relations ultimately is in the persuasion business. Our role is to influence stakeholders to take action in ways that benefit the organizations we serve, and hopefully benefit society, too.  That’s true whether the action is reaching for a consumer product on the shelf, engaging as an employee to support a new corporate…

The Friendly Skies?

Posted by on Apr 12, 2017 in Linhart Blog, Our Community

Earlier this week, KMGH-TV, the ABC affiliate in Denver, sought a PR perspective on the current travails of United Airlines after video of a customer being forcibly removed from a flight went viral. (It’s important to point out that the passenger was dragged off the aircraft not by United Airlines employees but by Chicago Police…

Remembering Al Golin

Posted by on Apr 10, 2017 in Linhart Blog, Our Community

With the passing of Al Golin over the weekend at age 87, the public relations industry lost a great leader and many of us who were lucky enough to know him lost a friend. Al is best-known for his firm’s 60-year relationship with McDonald’s, which began with his legendary cold-call to McDonald’s founder Ray Kroc…

National Competition Celebrates Local Insulation Installers

Posted by on Dec 19, 2016 in Linhart Blog, Our Clients

Adding insulation to your home will reduce heating and cooling bills, making it as comfortable and energy efficient as possible. But, did you know the actual installation job is just as important as the decision to add insulation to your home? The annual “America’s Best Installer” competition, presented by Johns Manville and Insulate America, celebrates…

Reflecting on 20 Years at Linhart PR

Posted by on Dec 14, 2016 in Linhart Blog, Our Culture

In 1996, I started Linhart Public Relations with little more than a dream, a computer financed with a credit card, and a rolodex. After two decades, I am proud of the accomplishments and the reputation we’ve developed. I know Linhart PR will continue to thrive – the partners and staff are among the smartest in…

Our Predictions for 2017

Posted by on Dec 14, 2016 in Linhart Blog, Our Business

It’s the data daze. The all-consuming focus on consumer data will continue to shift the way businesses operate and will drive user experience innovation. Your trip to Sephora will play out in a number of different ways, long after you’ve left the store. – Kelly Nash Millennial managers get help. Generation Z (born between 1994…


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