Think small

Posted by on Aug 12, 2009 in Our Clients

Gary E. McCullough, president and chief executive of Career Education Corporation – which includes our client Colorado Technical University – was asked this week about his most important leadership lesson.  He recalled a time early in his military career when his platoon was conducting infantry exercises in rainy, dreary weather. The Army commanding general sent…

A ‘Happonen’ visitor

Posted by on Aug 7, 2009 in Our Business

We never know who’s going to wash up on our beach at Linhart PR on any given day, and we like it that way. Keeps it fresh. Earlier this week, we had a visit from Heidi Happonen, a Seattle-based communications and marketing veteran who runs “the only dedicated public relations agency in Everett, Washington,” and…

It’s the Questions…

Posted by on Jul 31, 2009 in Our Business

If I were in charge of hiring an agency or vendor to support my organization’s social media efforts, I think I’d start to weed through the “Web 2.0 expert” claims by asking a few simple, open-ended questions. For example: What feeds populate your RSS reader, and why? Which blogger(s) have you followed the longest? Tell…

If the ump is playing, who’s calling the strikes?

Posted by on Jul 30, 2009 in Our Business

Journalists – reporters, columnists and anchormen alike – are trusted to tell Americans “the way it is,” through objective reporting, commentary and the nebulous practice of “news analysis.” They are not charged with representing their readers or viewers, or their own interests for that matter, in negotiations with elected officials.

Don’t be a victim

Posted by on Jul 15, 2009 in Our Business

Sharon and I met recently with leaders of an association representing agricultural producers in a large Western state, to provide media training, message development and coaching on strategic communications planning. This group faces conflicts over land use, environmental stewardship, public access and the livestock/wildlife interface. While their industry is the largest sector of the state…

Unlike Brüno, you’ll learn something from Food, Inc. (and it’s free)

Posted by on Jul 13, 2009 in Our Clients

By now, you’ve probably heard about the critically acclaimed documentary, Food, Inc., which offers a thought-provoking look into the nation’s food industry, exposing some harsh truths about where our food comes from, including how the animals we eat are treated and raised, how the basic livelihood of farmers and safety of hourly workers is compromised,…

Living life on the wild side

Posted by on Jun 9, 2009 in Our Culture

Joe Riis is a young wildlife photojournalist, emerging member of the International League of Conservation Photographers, and a National Geographic Young Explorer.  He is also the first Larsh Bristol Photojournalism fellow at the University of Wyoming.  I am proud to have helped to create this UW fellowship  to honor my friend Larsh’s memory and help encourage…

Celebrating Success

Posted by on Jun 5, 2009 in Our Clients

When Sharon founded Linhart PR, she created guiding beliefs which are still part of our firm’s foundation today. One of them is “We believe in celebrating victories.” Last night in NYC at PRSA’s annual Silver Anvil awards event, our team’s campaign, Rudi’s Organic Bakery: Educating Families about what’s Really in Bread, was honored with an…

A Friendly PRSA Blog Shoutout

Posted by on Jun 1, 2009 in Our Clients

I wrote last week about our work with Rudi’s Organic Dairy and nomination for a national Silver Anvil award. This week, the Colorado chapter of PRSA highlighted our work as part of a series on recent Colorado Gold Pick winners. You can check it out by clicking here.

Dialing Up Employee Communications in a Downturn

Posted by on May 27, 2009 in Our Culture

There’s an employee communications upside to the economic downturn. Given the recession, we’re all more focused on financial news, including corporate earnings, stock market levels, economic predictions and our 401(k) statements. This means we also have the attention of employees to communicate the business of the business. It’s a chance to get employees more involved…

Linhart PR Gets Silver Anvil Finalist Nod

Posted by on May 26, 2009 in Our Business, Our Clients

Linhart PR has been named a finalist in the annual Public Relations Society of America (PRSA) Silver Anvil Awards. The award nod is for the integrated communications category for building brand awareness and preference for Rudi’s Organic Bakery. Prompted by research by The Hartman Group showing adoption of organic bread lagging over all organic foods,…

The Myth of the ‘Viral Video’

Posted by on May 22, 2009 in Our Business

In a recent episode of “Celebrity Apprentice,” Joan Rivers and company set out to make a “viral video.” Both teams failed miserably in their task, not because their videos fizzled online (they never got released) but because their client, All detergent, didn’t like them. Beyond the lesson in aligning programs with your client’s business goals,…

A Warrior Inspires

Posted by on May 20, 2009 in Our Clients

With job losses, foreclosures and dismal economic forecasts dominating the news, inspiration can be hard to come by. Every once in a while, though, you see a glimmer of something that makes your heart grow. On March 20, Jenn Tilliss and I bore witness to one of those glimmers. We had the privilege of being…

Sweet Home Colorado

Posted by on May 18, 2009 in Our Business, Our Clients, Our Culture

By now you may have read, here or here, about a talented new addition to our team at Linhart PR. Kelly Womer joined us on Monday as a vice president.  She will support our outstanding team in developing and implementing business-oriented reputation- and brand-building strategies for corporate clients including Johns Manville, MWH, Colorado Technical University,…


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