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Breaking News: Pot Calls Kettle Black

Posted by on Jun 29, 2015 in Linhart Blog, Our Business, Uncategorized

A new study from a video communications production firm was reported in an email newsletter for PR people, with this breathless headline: “Are PR Pros Duping Journalists? Media Trust Remains a Barrier—9 Out of 10 Digital Journalists Say They Have Been Misled By PR.” In addition to finding that 90 percent of digital journalists (defined…

The Value of a Social Fan

Posted by on Jul 2, 2014 in Linhart Blog, Uncategorized

Recently we’ve seen interesting conversations on the value (+/-) of social fans. The Wall Street Journal published “Social Media Fail to Live Up to Early Marketing Hype” and the SFGate posted “Tweets and likes don’t translate into buys.” The Journal highlights how The Ritz-Carlton hotel chain is shifting its corporate social-media strategies. After “chasing fans,”…

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