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Oct 29, 2013 | Our Business

Digital Media News From Linhart PR: Facebook Boosts Media Sites, LinkedIn’s New Tool, B2B Is Cool, and a Word From Kid President

The Linhart Digital Media Team brings you the latest digital media news. This week in social news, we learn Facebook boosts traffic to media sites, LinkedIn’s Intro helps you better connect with other professionals, and the truth about 11 social media myths. We also highlight how B2B can be cool, the decline of Wikipedia and how to build a brand people want to join rather than buy. Plus, October wouldn’t be complete without a word from Kid President.

Facebook Average Referral Traffic to Media Sites Up 170% This Year: Facebook reported Monday that the average referral track from Facebook to media sites jumped 170 percent last year. Facebook also disclosed that from September 2012 to September 2013, Time’s referral traffic rose 208 percent, BuzzFeed’s increased by 855 percent and Bleacher Report experienced a boost of 1,081 percent.

LinkedIn Introduces Intro: Intro shows you LinkedIn profiles in your iPhone Mail app. With Intro, you can immediately see a photo, where someone is based, and what they do.

To Prove B2B Isn’t “Boring to Boring,” GE Turns to … Vampires?: Marcum and Harris worked together on a really cool project for GE that involved videos and vampires, all part of an effort to explain the world of big data and industrial sensors to a general consumer audience.

11 Big Myths About Social Media and Content Marketing: Jay Baer says much of what we’ve come to believe about social media and content marketing is wrong. They are myths.Time to crush them.

The Decline of Wikipedia: The sixth most widely used website in the world is not run anything like the others in the top 10. It is not operated by a sophisticated corporation but by a leaderless collection of volunteers who generally work under pseudonyms and habitually bicker with each other. It rarely tries new things in the hope of luring visitors; in fact, it has changed little in a decade. And yet every month 10 billion pages are viewed on the English version of Wikipedia alone.

How to Build a Brand People Join Rather Than Buy: Most people have heard the proverb: “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.” But, what the Parton brothers have learned from traveling the world is that there are plenty of well-trained fishermen, but they often don’t have the correct bait or a large enough pond to fish successfully. The Partons saw an opportunity to work hand-in-hand with communities and cooperatives throughout the world to co-design products that help make them more relevant to a wide audience and stronger market.

Kid President: Socktober: Kid President believes it is time we took back the internet and did something awesome. He aims to activate 1 MILLION people to serve the homeless of their neighborhoods and come together to raise $160,000 to build a safe space for the homeless of Little Rock, Arkansas. It can’t happen without you!

Cheetos Uses Google Street View to Toilet Paper Your House: The Cheetos brand is giving a nod to the great tradition of toilet papering houses on Halloween with an online experience that lets you TP houses using Google Maps and Street View.The Frito-Lay brand worked with Google on the effort, which lets you TP everything from your neighbor’s house to landmarks like the Leaning Tower of Pisa.

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