Whether you’re a fan or not, there’s no denying that the Kardashians are among today’s most visible celebrities. That’s why it’s hard to imagine that they had never gone through a formal media training until recently.
What can organizations learn from the Kardashian family’s foray into media training? Here’s three takeaways:
1. The best time for media training is before you need it. The Kardashians decided to participate in a media training after oldest sister Kim went through a session by herself. During that process, she recognized the value in being prepared for unforeseen or unpredictable media inquiries. This is great advice for any organization. Whether a big announcement or crisis, there will often be opportunities to proactively or reactively address the media. And, the last thing an executive or spokesperson will likely have time for when they do is an impromptu media training. When it comes to media training, an ounce of prevention is worth a pound of cure.
2. Video is king. One of the best ways to learn from a media training is to videotape, review and critique mock interviews, which is probably why the Kardashians did just that. Not only can you learn a lot about how your answers may be improved, but it’s also a great way to see and understand what your verbal tone and nonverbal gestures may convey. For example, if you’re someone who regularly crosses your arms, you might not recognize how that behavior can make you seem defensive or closed during an interview.
3. Don’t be afraid of the tough questions. It’s no secret that the Kardashians have had their fair share of controversies. And, while they might want to forget about those embarrassing or uncomfortable situations, those are just the topics the media are likely to ask about. The same holds true for organizations. The tough questions are often the most important to prepare for since they can be the trickiest to navigate. It’s amazing how much calmer and more prepared you can feel for an interview when you are confident in your ability to answer any tough question that comes your way. Adept media trainers can even teach you how to use these questions to steer the conversation toward your key messages and topics.
It might be difficult for us non-billionaires to keep up with the Kardashians in most ways, but media training isn’t one of them. Anyone from one of the most well-known celebrities in the world to an unknown entrepreneur launching a new product can benefit from media training. In the words of Kardashian matriarch Kris, “expect the tough questions.” Preparing for them will help you feel confident about your responses.