The Linhart Digital Team brings you the latest digital media news. This week’s news includes March Madness trends, tips for increasing Facebook engagement, and Facebook users supporting marriage equality.
- March Madness: 26% Use Mobile as Main Viewing Device: Check out this infographic by MBA@UNC to get the full run down of the March Madness Money Game, how much advertisers are spending, how it compares to other post-season play and how fans are taking it all in.
- Optimizing Facebook Engagement: The Effect of Post Length: Turns out Twitter had it right. There is a distinct roll-off in engagement level beyond 140 characters. Overall advice to brands: 1. Get to the point with short, punchy statements. Try to stay below 100 characters; 2. Where possible, let images do the talking; 3. Avoid temptation to add superfluous branding product tie-ins as this is a common reason that message length increases unnecessarily.
- Facebook Turns Red as SCOTUS Marriage Equality Hearings Begin: Demonstrations are not only taking place in Washington. Facebook has also become a hotbed for marriage equality supporters as profile pictures change to a red version of the Human Rights Campaign’s logo. George Takei’s profile picture change quickly garnered nearly 40,000 likes. “For those friends wondering, the special ‘red’ equality symbol signifies that marriage equality really is all about love,” Takei wrote.
- MTV VMA’s Moves from LA to BK, MTV Uses Instagram to Connect with Audience: MTV takes to Instagram to tell fans about the new Video Music Awards location. Fans follow the MTV Moonman from Los Angeles to Brooklyn for this year’s VMA.
- Branded Content Is Key, But You Still Need to Market It: Branded content gives marketers control of what they produce, where it runs and pricing. It also allows them to “own” the audience where their audience is strongest.
- Google Introduces Tool to Calculate Mobile ROI: Today Google gives businesses a tool to measure the return on investment for mobile ad spending. It is designed to let marketers keep tabs on sales leads in the form of calls, apps, in-store sales, mobile site visits and cross-device activity.