Regardless how important or benign a piece of communication may seem, many of us tend to be most concerned with the content of what we’re sharing. Most companies also follow this same principle. While content is clearly important, we sometimes don’t give the same amount of thought to how we communicate. We all know in theory that how we say something can be just as (if not more) important as what we say, but in the course of a busy day, sometimes this doesn’t always get put into practice.
This video from Purple Feather, a SEO content creation firm in the UK, is a great reminder of the power of not only what we say, but how we say it.