As we sip on pumpkin spice lattés and ooh and ah over the leaves changing colors, entertainers everywhere are already thinking about the perfect Thanksgiving spread and holiday baked goods. From nutmeg to peppermint, the internet is buzzing with kitchen inspirations around classic holiday flavors and the only thing more important than keeping your calendar straight during holiday get-togethers is deciding what you will bring or serve at your next party. To find new kitchen inspirations and create the most talked–about dish, foodies may be turning to Yummly’s one million plus recipe repertoire this holiday season.
Launched in January 2010, Yummly is an online food-sharing and discovery website whose mission is to become the world’s largest, most powerful, and most helpful food site in the world. Yummly has more than 15 million monthly active users with its core user base being 25-45 year-old women in the U.S. Yummly provides its female dominated audience (and others) the ability to discover and explore recipes using a one-of-a-kind search platform that pulls from over one billion data points including keywords, food allergies and specific ingredients to name a few. Thanks to this sophisticated search functionality, Yummly serves up recipes that are exactly what each at-home kitchen master is looking for.
To get started, each user sets up a profile that mirrors their taste preferences. From allergy restrictions to favorite cuisines to price point, Yummly captures in-depth information to better guide search results for each user. Additionally, each word within a recipe is tagged so when a user makes a search, the algorithm compares its recipe results to the profile setting, therefore only offering dishes that best fit the specific searchers’ taste buds.
You may be wondering how Yummly has more than a million recipes. The answer is user generated content, of course. Like all great social networks, Yummly’s contributors are a mix of everyday users, well-followed bloggers, top food experts, and food brands, all contributing step-by-step instructions for their best recipes.
Similar to Pinterest and other platforms, Yummly provides functionality for brands that enables them to feature others’ tasty recipes on their brand page, creating a positive experience for fans and branded new recipes for fans to discover. What sets Yummly apart from Pinterest is its custom recipe builder and recipe-only focus. Yummy also has the capability to search for recipes with and without specific ingredients. Yummly actually was built because of mustard. That’s right, mustard. The founder wanted to be able to search for recipes without mustard and when he couldn’t find a food site that offered this type of search, he decided to do something about it.
Yummly also offers brands a mix of advertising opportunities from display ads to native advertising, all of which can support promotion of products, coupons, campaigns and more to an audience who has food on the mind. And taking it one step further, Yummly partnered with the internet-based grocery delivery app Instacart, allowing users to order groceries for specific recipes directly to their doorstep in just a few clicks.
Thanks to a dislike of mustard, this easy-to-use platform offering over a million recipes to a keyed-in audience enables foodies to share, discover and create new dishes. This holiday season is the right time to share your brand recipes with the Yummly audience as they look to wow their friends and family with kitchen creativity.
Photo Credit: Yummly.com