Cultivating Brand Love and Product Awareness Around a Holiday Saturated with Competitors

Linhart PR activated an influencer mailer program and robust news-making strategy that:

• Encouraged sampling and tapped into existing media opportunities: To taste Chocolove is to love it, so the team offered samples of the limited-edition Valentine’s Day collection to top-tier national consumer outlets, confectionery trades and local Denver media to try, while identifying existing holiday news opportunities, like roundups featuring top gifts for Valentine’s Day, to target for Chocolove inclusion.
• Created an editorial MAT release: To drive widespread, coast-to-coast awareness of the holiday offerings and where to buy them, Linhart PR crafted a Chocolove editorial feature about the best Chocolove products to give to a loved one on Valentine’s Day, which ran in hundreds of publications in top local markets nationwide. The team wrote and distributed a national wire release as well, to support trade outlet coverage.  
• Partnered with influencers to connect with new audiences: To generate Instagram buzz, Linhart PR curated Valentine packages for a strategically selected set of foodie, lifestyle and wellness-curious female influencers with interests ranging from home baking to entertaining. The mailers included Chocolove chocolate, items to celebrate Valentine’s Day – like flowers and a candle – and a custom 10% off discount code to further encourage influencers to share mailer pics and information about Chocolove with their followers.