Capitalizing on National News to Drive Leads

Linhart PR developed strategies to:
1. Differentiate FirstBank as the only Colorado-based bank of its size to still offer free checking
2. Capitalize on the national dialogue about the “swipe fee” regulation (and ensuing consumer discontent) by timing outreach when the legislation went into effect
3. Integrated its media relations efforts with FirstBank's advertising campaign, which included an interactive billboard in Denver that encouraged passersby to “Text FirstBank” to see if their bank still offers free checking. The billboard provided a strong image to an otherwise visually challenging story