Relaunching Social Media Channels to Drive Brand Engagement and E-Commerce Sales

Linhart PR completely reinvigorated the Laura’s Lean Facebook and Instagram channels:

• Content Creation: Linhart PR developed monthly strategic content calendars for four to five weekly posts, using Facebook and Google Analytics to assess audiences and past post performance, while also considering relevant cultural and seasonal tie-ins. Written in the brand’s playful tone, content engaged followers and drove them to the Laura’s Lean website for recipes and to find retail stores near them, in addition to linking to the e-commerce store.
  
• Posting: The Linhart PR team managed social channel posting, both in real-time and by pre-scheduling through Facebook, Iconosquare, the Repost app and GIPHY. Linhart PR also researched optimal daily posting times to ensure social content coincided with audience habits and top engagement levels.
• Advertising: A monthly ad strategy allowed promoted content to reach a larger audience. Linhart PR A/B tested content with different audiences, such as custom-built audiences and look-alike audiences based on Laura’s email lists.
• Community Management: Social channel monitoring and responding took place three times a day to engage and build relationships with followers. Linhart PR also monitored for and managed any negative activity.