Partnering with Chefs to Build Brand Awareness and Drive Sales

Linhart PR developed the following approach to drive results for the guest chef partnership and fundraiser:

• Host a media preview event. Invite Denver media and influencers to an exclusive event to experience one-on-one interactions and interviews with the guest chef and Lachlan. Host the event prior to the special pizza’s public debut so media get a sneak peek and create advance content that will attract readers/viewers. Leverage Lachlan’s expertise and local fame to secure interest from foodie media who aren’t typically interested in fast-casual dining options.
• Offer pizza drops. Share pizza with TV and radio stations to encourage them to talk on-air about the guest chef partnership. This spreads the word about the guest chef’s pizza and fundraiser while helping media learn more about the restaurant in a memorable (and delicious) way.
• Leverage strong media relationships. Based in Denver, Linhart PR has outstanding local print, online, broadcast and influencer connections. The team knows exactly how and who to share information with to secure meaningful coverage.
  
• Get on event calendars. While it seems small, listing the guest chef partnership and fundraiser on local event calendars can boost participation and drive additional coverage, as media outlets often look at calendars to develop stories.
  
• Partner with the right non-profits. Carefully research and select a non-profit group that complements Pizzeria Locale’s mission of caring for local communities by serving up the highest-quality ingredients. Choose a non-profit that’s well-known and well-loved in the local area. Consider its media appeal, as well as reach through social channels, newsletters and email marketing. Make sure the partner leverages its network to support the fundraiser and engage its own audience! As a bonus, choose an organization that’s also meaningful to the guest chef to create an even deeper program connection.