Linhart PR delivered a dynamic PR program to increase awareness of Oakwood Homes’ communities, offerings and thought leadership. The team established a steady drumbeat of earned media coverage by showcasing:
- Local homebuyer testimonials, bringing real-life experiences into media coverage
- Promoting community milestones, like new communities launches, homes collections and amenities
- The direct support Oakwood Homes provides to educational initiatives within its communities
- Its non-profit arm, BuildStrong Academy of Colorado, which provides free construction training to fill a shortage of skilled workers in the construction industry.
Linhart PR also leveraged timely market trends and key moments in time – such as Federal Reserve rate increases, housing market shifts and National Homeownership Month – to insert company perspectives into relevant news conversations. Our goal: grow media coverage in Colorado and Arizona by at least 10% year-over-year.
To reach this goal, the team developed and implemented the below media strategies:
- Elevating company news, key moments in time and newsjacking topics: Linhart PR newsjacked topics like housing trends and market shifts, while capitalizing on company news to secure placements in the Denver Business Journal, Phoenix Business Journal, ABC Phoenix and the Denver Gazette. Linhart PR also executed a successful launch of a new first time homebuyer program with the Colorado Housing and Finance Authority that resulted in coverage in ColoradoBiz Magazine, Colorado Sun and the Colorado Springs Business Journal, yielding over 35K media impressions.
- Amplify homebuyers’ voices to showcase homeownership benefits: Linhart PR turned Oakwood Homes’ Homebuyers Club success stories – a program offering free financial counseling to those preparing to buy a home – into headline coverage. This included coverage of a 77-year-old first time homebuyer on ABC Phoenix (syndicated 12+ times for a 2M+ reach) and a single mom spotlight on FOX31Denver.
- Highlight the company’s community impact: Linhart PR positioned Oakwood Homes not just as a homebuilder, but as a community builder to emphasize its long-term commitment to the communities where it builds. This included coverage of charitable giving, school partnerships and the BuildStrong Academy’s free workforce training, earning coverage that differentiated Oakwood Homes in the competitive homebuilding market, in Colorado Public Radio, NBC Colorado Springs and ABC Denver.
